The husband and I play a lot of video games. A feature introduced to us with our XBox are achievements for meeting certain criteria within the games. My current obsession is Dragon Age: Origins, which comes on my gaming system with a set of achievements. Achievements are earned by fulfilling a set of conditions during game-play. They are pretty obviously designed to get someone to spend more hours playing the game than they already would have, by appealing to the collector-soul present in the populace. They also get completists to pay up for extra content that they might not have gone for, if it weren’t for the empty slots that will show up on their list of achievements.
What’s all this leading up to? My status as a habitual blood-donar, actually.
Approximately every eight weeks, since the space of time between when I graduated high school and when I started college, my Dad and I meet for breakfast at Dot’s Diner and then go give up a pint each to Bonfils Blood Center. Bonfils gives out neat gold-colored pins for every gallon that you donate. Totally separate from the feeling of civic pride, of being useful to society, of knowing that the line between recovery and not may be my pint of O+, is the nice little adrenaline rush, the sense of collecting, when I get one of those pins.
According to calculations, I should be getting another one – 8 gallons – next time I give.
And knowing that, I realized that what I’m feeling is exactly the same as when I know that I’m about to complete the game-play conditions for another achievement – one of the ones I’ve had to work for. It’s a strange thing to realize that my brain is rewarding me for both experiences in the same way. That rush of having done something.
The psychology is self-feeding, at least for me. Proving that I’m not the do-gooding, altruistic person that does things like give blood just for the betterment of her neighbors. No, I get that nice little adrenaline rush too, encouraging me to come back, to level up, just eight more pints and I get another pin.
And you know what? I’m not going to fight it – because the behavior does better my neighbors, even if that’s not the totality of the reason why I do it.